Hai Jawani Toh Ishq Hona Hai, featuring Varun Dhawan, Pooja Hegde, and Mrunal Thakur in the lead roles, collected approximately Rs. 7.50 crore nett on its opening day at the Indian box office. While the start is respectable, the film’s debut figures are considered modest, especially given the promotional discount offers available to moviegoers.
The David Dhawan directorial is now expected to rely heavily on weekend growth. Industry estimates suggest that the romantic comedy could wrap up its opening weekend with collections in the vicinity of Rs. 20 crore nett if it records healthy jumps on Saturday and Sunday.
Weekend performance crucial for the film
Marketed as the final directorial venture of veteran filmmaker David Dhawan, the film has generated mixed reactions among audiences during its initial shows. As a result, its box-office trajectory will largely depend on word-of-mouth and its ability to maintain momentum beyond the opening weekend.
The real test will begin once the weekdays arrive, as sustained collections will determine whether the film can emerge as a successful theatrical performer in the long run.
Targeting Varun Dhawan’s previous release
Varun Dhawan’s last theatrical outing, Sunny Sanskari Ki Tulsi Kumari, concluded its run with over Rs. 60 crore nett at the Indian box office. For Hai Jawani Toh Ishq Hona Hai to be considered a stronger performer, it will need to surpass that benchmark during its lifetime run.
Challenges facing romantic comedies in theatres
The romantic-comedy genre, along with other mid-budget films, continues to face challenges in the post-pandemic theatrical landscape. One of the key factors frequently cited by industry observers is the growing influence of streaming platforms.
With films often arriving on OTT platforms within a relatively short window after their theatrical release, many viewers prefer to wait for the digital premiere instead of visiting cinemas. As a result, theatrical business for such genres has become increasingly difficult to sustain.
Hai Jawani Toh Ishq Hona Hai Box Office Collection
| Day | Collection |
|---|---|
| Day 1 | Rs. 7.50 crore |
| Total | Rs. 7.50 crore |
