Tere Ishk Mein Box Office Day 15: Dhanush–Kriti Sanon Starrer Slows Down, Collects Around Rs 1 Crore on Third Friday

Tere Ishk Mein Box Office Day 15: Dhanush–Kriti Sanon Starrer Slows Down, Collects Around Rs 1 Crore on Third Friday

The Dhanush and Kriti Sanon-led romantic musical drama Tere Ishk Mein has begun to show a visible decline in its box office momentum as it entered its third week in cinemas. On its third Friday, the film managed to collect approximately Rs 90 lakh to Rs 1 crore nett, registering a drop of nearly 35 percent from its previous day’s earnings. Compared to its second Friday, the decline is steeper at around 70 percent, which is expected at this stage of its theatrical run.

With this latest addition, the film’s total domestic box office collection now stands at Rs 102 crore nett after 15 days, comfortably crossing the coveted Rs 100 crore mark in India. Despite the slowdown, the film continues to hold steady at lower levels, especially in metro cities and select multiplex circuits.

Week-wise Box Office Breakdown

Tere Ishk Mein had an excellent opening week, driven by strong advance bookings, positive word of mouth, and popular music.

• First Week: Rs 78 crore nett

• Second Week: Rs 23.05 crore nett

• Third Friday (Day 15): Rs 0.90–1 crore nett (estimated)

The film is now expected to earn approximately Rs 4.5 crore over its third weekend, aided by Saturday and Sunday growth, though the overall weekend numbers will remain modest due to increased competition.

Impact of Competition and New Releases

One of the major reasons behind the film’s reduced pace is the sensational box office run of Dhurandhar, which continues to dominate screens and audience attention. In addition to that, the release of Kis Kisko Pyaar Karoon 2 has further affected Tere Ishk Mein by eating into its screen count, especially in urban centers.

Trade analysts believe the film could have performed even better if it had enjoyed a longer uninterrupted run at the box office. Nevertheless, considering the competitive environment, its performance remains commendable.

Hit Verdict and Lifetime Expectations

Tere Ishk Mein has already secured a Clean Hit verdict, thanks to its strong opening weeks and controlled production costs. Going forward, the film is expected to continue collecting modest numbers during weekdays and weekends alike.

With Avatar: Fire and Ash scheduled to hit theatres next week, the film’s screen share is likely to reduce further. Based on current trends, trade projections suggest that Tere Ishk Mein will conclude its theatrical journey at around Rs 115 crore nett in India.

Music: The Film’s Biggest Asset

One of the biggest contributors to the film’s success has been its chartbuster soundtrack, which played a crucial role in pulling audiences to theatres. The film also benefited from its emotional connect with Raanjhanaa, which helped it strike a chord with fans of intense romantic dramas.

Earlier releases like Saiyaara and Ek Deewane Ki Deewaniyat—both music-driven love stories—also witnessed impressive box office runs, highlighting how strong music remains a vital element in the success of romantic films. In contrast, the absence of memorable music continues to be one of the key reasons why several recent Hindi films have struggled at the box office.

Day-wise Box Office Collections (India Nett)