Alpha collected Rs. 25 lakh on its third Friday, dropping by 55 per cent over the previous day. The spy action drama, directed by Shiv Rawail, took its running cume to Rs. 53.70 crore nett at the Indian box office. The movie is now running in its final phase. Based on current trends, the movie is looking to close its entire running cume at Rs. 56 crore nett in India.
That’s a disappointing total for such a well-budgeted film. Alpha turned out to be a flop at the box office. The Alia Bhatt and Sharvari starrer is going to lose around Rs. 25 crore. Results could have been worse, but the opening day salvaged the scenario to a certain extent. Without the Rs. 9 crore start, it could have tanked under the 30 crore mark too. Nonetheless, it’s still a flop, but one can take a flop at Rs. 56 crore rather than one at Rs. 30 crore.
Historically, female-led action films have struggled to attract audiences at the Indian box office, making this a risky proposition to begin with. The challenge for Alpha was further compounded by the YRF Spy Universe being at a low ebb following the underperformance of Tiger 3 and, more significantly, War 2. The fact that this film, with everything going against it, has managed to get off the ground is a minor positive to go with.
The Day Wise Box Office Collections of Alpha in India are as follows:
Day/Week Box Office
Week 1 Rs. 45.25 crore
2nd Friday Rs. 1.30 crore
2nd Saturday Rs. 2.10 crore
2nd Sunday Rs. 2.20 crore
2nd Monday Rs. 0.65 crore
2nd Tuesday Rs. 0.85 crore
2nd Wednesday Rs. 0.55 crore
2nd Thursday Rs. 0.55 crore
3rd Friday Rs. 0.25 crore (est.)
Total Rs. 53.70 crore
DISCLAIMER: The box office figures, opening-day forecasts, and lifetime collection projections mentioned in this article are subjective trade estimates compiled from various commercial parameters, advance trends, and market sentiment. These are purely analytical tracking figures and do not constitute actual, finalised collections or certified accounting statements.
