The latest production from Sanjay Leela Bhansali, Do Deewane Seher Mein, continues to struggle at the box office. The film added around ₹1 crore in its second week, taking its 14-day total to approximately ₹6.65 crore net in India.
However, the film witnessed a steep 82% drop in collections compared to its opening week, indicating that its theatrical run is nearing its end.
Film Nearing the End of Its Run
The romantic drama, starring Siddhant Chaturvedi and Mrunal Thakur, may see a slight uptick in collections over the upcoming weekend. Still, that is unlikely to significantly change its overall performance.
Trade estimates suggest the film will likely wrap up its theatrical run at around ₹7 crore, which would be considered a disappointing outcome.
Changing Audience Habits Post-Pandemic
The underwhelming performance of Do Deewane Seher Mein reflects a broader trend affecting small and mid-budget films in the post-pandemic era.
Many viewers now prefer watching such films on streaming platforms instead of theatres, especially when the anticipation is low. With audiences increasingly willing to wait for a film’s OTT release, theatrical business for smaller films has declined significantly.
Industry observers believe that extending the OTT window to around six months—instead of the current 6–8 week gap—could help revive the theatrical prospects of these films by encouraging audiences to watch them in cinemas.
Day-Wise Box Office Collections (India Net)
| Day | Collection |
|---|---|
| Day 1 | ₹1.20 crore |
| Day 2 | ₹1.40 crore |
| Day 3 | ₹1.35 crore |
| Day 4 | ₹0.50 crore |
| Day 5 | ₹0.50 crore |
| Day 6 | ₹0.35 crore |
| Day 7 | ₹0.35 crore |
| Day 8 | ₹0.15 crore |
| Day 9 | ₹0.25 crore |
| Day 10 | ₹0.25 crore |
| Day 11 | ₹0.10 crore |
| Day 12 | ₹0.10 crore |
| Day 13 | ₹0.10 crore |
| Day 14 | ₹0.05 crore (est.) |
Total: ₹6.65 crore (estimated)
About the Film
Do Deewane Seher Mein tells the story of two flawed individuals who gradually fall in love. One struggles with his pronunciation, while the other is driven by a desire to change the world. Despite their differences and a rocky start, the pair eventually find themselves drawn to each other.
Along with Siddhant Chaturvedi and Mrunal Thakur, the film features Ila Arun, Joy Sengupta, Ayesha Raza Mishra, Sandeepa Dhar, and Naveen Kaushik in supporting roles.
Disclaimer
Box office figures are compiled from various sources and internal research. While the numbers are approximate, they provide a reasonable indication of the film’s overall theatrical performance.