Alia Bhatt is back with Levi’s® for the second chapter of its Behind Every Original campaign, titled Many Ways, One Original. This time, the campaign celebrates the different sides of an individual, exploring how moods, experiences, influences and everyday moments come together to shape personal identity and style.
Alia Bhatt embraces different sides of personal style
The campaign puts a simple idea at its centre: there is no single way to dress or define yourself. Alia is seen experimenting with different silhouettes and styling choices, showing how the same wardrobe can be adapted for different moods and occasions.
From relaxed denim ensembles to more elevated looks, the campaign encourages viewers to have fun with fashion and embrace whatever feels authentic to them.
One of the standout looks features Alia in a denim-on-denim ensemble, pairing a structured strapless denim corset with matching wide-leg jeans. She completes the look with gold jewellery and black strappy heels, adding a glamorous touch to the outfit.
In another look, Alia opts for dark blue wide-leg Levi’s jeans styled with a burgundy ribbed sweater and a brown leather jacket, creating a polished yet effortless ensemble.
At the heart of Many Ways, One Original is the idea of a personal “mixtape” — a combination of sounds, memories, places and experiences that collectively shape an individual. The campaign follows Alia across different everyday settings, with each environment bringing out another mood and facet of her personal style.
What makes the campaign stand out is its refusal to place Alia in a single fashion category. Instead, it celebrates the idea that women can embrace multiple identities at once, with personal style evolving alongside them.
The campaign reinforces the thought that originality does not necessarily mean having one signature look. Instead, it is about having the freedom to experiment with different fits, pieces and combinations to create something that feels personal and authentic.
Speaking about the campaign, Alia Bhatt said, “We’re all made up of so many facets, shaped by our varied experiences, the things we love, the people we meet and the places we discover along the way. In a way, it’s a bit like a mixtape, every song adding something different to who we are and who we become. I love that this campaign celebrates all those different sides of us and the many ways they come together to make us who we are. There’s no one way to express yourself. You can play with different fits, pieces and looks to create something that feels personal, lived-in and uniquely yours.”
With Many Ways, One Original, Levi’s® expands its idea of denim beyond a single classic aesthetic, highlighting the versatility of its fits, silhouettes and wardrobe staples. With Alia leading the campaign, the message comes through clearly: being original does not require sticking to one signature style; it means having the freedom to explore different versions of yourself.
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