Gustaakh Ishq: Kuch Pehle Jaisa failed to gain momentum at the Indian box office, showing no improvement after its modest opening. The romantic drama began its run with Rs 50 lakh on Day 1 but continued on a downward slide throughout the weekend, concluding its opening frame at Rs 1.25 crore net.
From Monday to Thursday, the film added only Rs 40 lakh—with Rs 10 lakh coming in each day—taking its opening week total to Rs 1.65 crore net.
Box Office Clash with Dhurandhar Limits Chances Further
Starring Vijay Varma, Fatima Sana Shaikh, Sharib Hashmi, and Naseeruddin Shah, the film now faces a near-certain shutdown at the box office, as Ranveer Singh’s big-ticket action spectacle Dhurandhar dominates screens nationwide.
At best, Gustaakh Ishq may add a few more lakhs before exiting theatres entirely.
Based on current trends, the film is expected to wind up below the Rs 2 crore mark, ending its theatrical run on a disastrous note. While the movie was never expected to deliver major numbers, its encouraging word-of-mouth on the first day had hinted at the possibility of some weekend growth—something that ultimately did not materialize.
Gustaakh Ishq: Kuch Pehle Jaisa – Day-Wise Box Office Collection
| Day | Box Office |
|---|---|
| Day 1 | Rs 50 lakh |
| Day 2 | Rs 45 lakh |
| Day 3 | Rs 30 lakh |
| Day 4 | Rs 10 lakh |
| Day 5 | Rs 10 lakh |
| Day 6 | Rs 10 lakh |
| Day 7 | Rs 10 lakh |
| Total | Rs 1.65 crore |
About the Film
The film marks the production debut of Manish Malhotra, one of India’s most celebrated fashion designers.
The story follows a young man who approaches a respected poet to learn the art of shayari, only to fall in love with the poet’s daughter.
Originally titled Ul Jalool Ishq, the film ultimately failed to translate its heartfelt premise into box office success.
